What The Clinic Wants
What The Clinic Wants
Solstice Med Spa wants paid ad leads answered while intent is still warm. The agent should find out what treatment the lead is considering, what outcome they want, and what timing or objections are blocking the consult.
The clinic still owns medical advice, eligibility, pricing exceptions, and appointment confirmation. The agent keeps the conversation moving with approved language and routes clinical judgment to the provider team.
Faster speed-to-lead, better consult prep, and clinical judgment still with the clinic.
Why Help Is Needed
Why Help Is Needed
Aesthetic leads are expensive and impatient. If the first reply is slow, the same person may book with another clinic or forget why they clicked the ad.
But med spa follow-up cannot be reckless. Treatment interest, contraindications, expectations, financing questions, and clinical concerns need careful language and visible escalation.
Ad intent decays quickly
Leads who clicked for tox, filler, laser, or body contouring often expect a quick, human-feeling response.
Questions can become clinical
Eligibility, safety, side effects, pregnancy, medications, and diagnosis-like questions must route to licensed staff.
Objections need approved language
Price, fear, downtime, and trust objections should be answered from clinic-approved copy, not improvised by automation.
What The Client Sees
What The Client Sees
The lead receives a quick message that references the campaign and asks what they are hoping to improve. The agent collects treatment interest, timeline, prior experience, budget comfort, and consult preference.
If the lead asks a clinical question, the agent acknowledges it and routes to the provider team instead of offering medical advice.
- 1.
Start from the campaign
The agent references the ad source and treatment category so the message feels relevant rather than generic.
- 2.
Qualify intent and timing
It asks about goals, prior treatments, decision timeline, preferred consult format, and availability windows.
- 3.
Handle safe objections
Approved copy covers pricing ranges, downtime basics, financing paths, and what happens at a consult.
- 4.
Route clinical questions
Provider-only questions are escalated with lead context and a recommended follow-up path.
What The Agent Needs To Do
What The Agent Needs To Do
The agent needs to operate as a compliant lead coordinator. It should respond fast, qualify the opportunity, avoid medical claims, and give the clinic a consult-ready summary.
Use campaign-aware scripts
Match the ad source, treatment category, offer terms, and approved objection language for each lead.
Collect consult-changing details
Capture treatment interest, goals, timing, prior experience, comfort level, and preferred contact path.
Avoid clinical advice
Do not answer eligibility, diagnosis, contraindication, or outcome-guarantee questions as medical guidance.
Prepare provider handoff
Escalate clinical or high-value cases with the lead summary, open questions, and recommended next action.
What The Clinic Gets Back
What The Clinic Gets Back
The clinic gets a lead packet that makes the next staff action obvious. It shows the campaign, treatment interest, objections, risk flags, and whether the person is ready for a consult conversation.
Lead and campaign context
Name, contact, ad source, treatment category, offer, timestamp, and preferred reply channel.
Interest profile
Goals, treatment curiosity, prior experience, timeline, budget comfort, and consult readiness.
Objections and questions
Price, fear, downtime, trust, financing, and clinical questions with approved answers used.
Provider next step
Recommended consult follow-up, escalation reason, and any clinical question needing staff response.
From there, Solstice can invite the lead to consult, have a provider answer, send approved financing info, or put the lead into nurture.
Why This Matters
Why This Matters
The value is turning paid clicks into real consult conversations without blurring clinical boundaries. Leads get timely attention, and staff gets enough context to prioritize.
Solstice can also see which ads produce ready-to-book consults, which objections repeat, and which treatment categories need clearer creative.
Faster lead response
Campaign leads hear back while the ad is still fresh and the intent is highest.
Better consult prep
Staff starts with goals, timeline, objections, and clinical questions already summarized.
Safer clinical boundaries
Medical questions route to the provider team instead of being answered from a generic script.
How Follow-Up Gets Smarter
How Follow-Up Gets Smarter
Each qualified lead teaches Solstice which campaigns attract serious consults, which objections slow people down, and where approved copy needs more clarity.
Provider replies and booked consults improve future routing for similar lead patterns.
Booked consult outcomes
Booked, no-show, and not-ready leads improve lead scoring and follow-up timing.
Provider corrections
Clinical escalations teach where the agent should hand off sooner or ask a better intake question.
Campaign objections
Repeated price, downtime, and safety questions feed better ad copy and nurture content.
What It Might Cost
$35-$85/mo
Estimated monthly operating cost
For this med spas workflow, a reasonable demo estimate is $35-$85/mo per month. That assumes Starter plan usage, moderate message volume, and human review for exceptions.
- Starter plan
- $15/mo
- Estimated usage
- $20-$70/mo
- Approximate total
- $35-$85/mo
Assumptions
- Moderate Meta and Google lead volume for one clinic
- SMS and web follow-up as the primary channels
- Provider review for clinical, contraindication, and outcome-specific questions
- No unattended medical advice or guaranteed appointment confirmation in the demo scenario
This is an illustrative estimate, not a pricing guarantee. Actual cost depends on enabled channels, message volume, voice minutes, image generation, and workflow rules.
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