What The Planner Wants
What The Planner Wants
Marlowe Events wants couples to feel taken care of after the planning contract is signed, without turning Isabel into the help desk for every guest text. The agent gives each event a calm concierge that can answer logistics in the couple-friendly tone the planner approves.
The planner still owns exceptions, VIP requests, vendor changes, and anything that could affect the timeline. The agent handles repeatable guest questions and packages unusual requests for review.
Fewer event-week interruptions, more confident guests, and final judgment still with the planner.
Why Help Is Needed
Why Help Is Needed
Guest support looks simple until it arrives from hundreds of people at once. Questions about shuttle timing, dress code, dietary notes, hotel blocks, and welcome events often land across texts, email, and vendor conversations.
Without a concierge, small details pull the planner away from timeline control. Sensitive cases need a tactful answer, but routine questions should not wait until the planner has a quiet minute.
The same question arrives many ways
Guests ask by SMS, email, and family relay, so answers can drift unless they come from one approved event source of truth.
Tiny logistics can become event-week noise
Parking, shuttle timing, dress code, meal notes, and hotel details are easy to answer but expensive for a planner to keep repeating.
Sensitive requests need tone control
Accessibility, family dynamics, VIP treatment, and plus-one questions need a graceful escalation instead of an improvised answer.
What The Client Sees
What The Client Sees
A guest opens the event concierge link or sends a text and gets a polished answer grounded in the wedding details. The agent can explain schedule, location, attire, transportation, lodging, and FAQ items without exposing private planning notes.
When the request needs discretion, the guest hears that the planner is being looped in. The planner receives the question, context, and a prepared response path.
- 1.
Ask the concierge
The guest asks a schedule, travel, attire, meal, RSVP, or accessibility question through the event link or SMS.
- 2.
Answer from approved details
The agent uses the wedding brief, timeline, venue notes, hotel block, shuttle plan, and planner-approved FAQ language.
- 3.
Collect request context
If the guest needs help, the agent captures party size, timing, relationship to the couple, and the exact exception requested.
- 4.
Escalate with options
The planner gets a concise request packet and suggested wording for one-tap approval or personal follow-up.
What The Agent Needs To Do
What The Agent Needs To Do
The agent needs to act like an event concierge, not a general wedding chatbot. It should protect private details, keep answers consistent, and make exceptions easy for the planner to approve.
Use the event source of truth
Answer only from approved wedding details, venue notes, schedule, transportation, hotel, RSVP, and FAQ material.
Match the planner tone
Keep replies warm, polished, and calm so the concierge feels like an extension of Marlowe Events.
Protect private planning context
Do not expose vendor notes, budget details, family-sensitive context, or internal timeline exceptions to guests.
Prepare approval-ready escalations
Route exceptions with guest context, recommended response language, and the exact decision the planner needs to make.
What The Planner Gets Back
What The Planner Gets Back
The planner gets a guest-support packet instead of a scattered text thread. It shows what was answered, what still needs a decision, and which replies are waiting for approval.
Guest and relationship
Guest name, contact, party relationship, RSVP state, and any accessibility or timing context.
Question and source used
The exact question, the approved event detail used, and the answer already sent when safe.
Exception request
Plus-one, shuttle, meal, accessibility, VIP, or family-sensitive requests that need planner judgment.
Prepared response
A suggested reply Isabel can approve, revise, send to the couple, or handle personally.
From there, Isabel can approve the response, edit the language, route it to the couple, or step in personally.
Why This Matters
Why This Matters
The value is calmer event-week support. Guests get quick answers, couples feel looked after, and the planner can reserve attention for timeline control and high-judgment moments.
It also gives Marlowe Events a premium add-on that feels concrete to couples: guest concierge coverage without hiring extra event-week staff.
Fewer planner interruptions
Routine guest questions resolve without pulling the planner away from production work.
More polished guest experience
Guests receive consistent, on-brand answers even when they ask outside business hours.
Cleaner exception handling
Sensitive requests arrive with context and suggested wording instead of an urgent blank message.
How Follow-Up Gets Smarter
How Follow-Up Gets Smarter
Each event teaches Marlowe Events which questions guests ask most, which answers need clearer pre-event communication, and which exceptions should be routed earlier.
Planner edits become stronger FAQ language for the next wedding concierge setup.
Repeated guest questions
Common questions become better pre-event emails, website copy, and event-specific FAQ entries.
Approved wording
Isabel edits teach the agent how to phrase sensitive answers in the Marlowe Events voice.
Event-week exception patterns
Shuttle, meal, accessibility, and VIP issues reveal where future timelines need clearer setup.
What It Might Cost
$35-$85/mo
Estimated monthly operating cost
For this wedding planners workflow, a reasonable demo estimate is $35-$85/mo per month. That assumes Starter plan usage, moderate message volume, and human review for exceptions.
- Starter plan
- $15/mo
- Estimated usage
- $20-$70/mo
- Approximate total
- $35-$85/mo
Assumptions
- One active wedding or event concierge at a time in the demo scenario
- SMS and web guest questions as the main channels
- Planner review for VIP, family-sensitive, accessibility, and timeline-changing requests
- Moderate event-week guest volume rather than always-on high-volume support
This is an illustrative estimate, not a pricing guarantee. Actual cost depends on enabled channels, message volume, voice minutes, image generation, and workflow rules.
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